The Importance of Search Intent in Ranking E-Commerce Websites on Google
Search intent is now an important part of search engine optimization for e-commerce websites aspiring to rank better within the volatile world of SEO. Knowing and acting on search intent highly impacts the visibility and success of a website. This blog post discusses search intent: what is it, why does it matter, and how does it influence e-commerce rankings? Understanding Search Intent Search intent is often referred to as user intent. It describes the primary goal of a user when entering a query into a search engine. Google employs advanced algorithms designed to understand and interpret this intent, categorizing searches into four main types: Informational Intent : Users seek answers or information on a specific topic. Navigational Intent: Users aim to locate a particular website or page. Transactional Intent: Users are ready to make a purchase or complete a transaction. Commercial Investigation : Users are comparing products and conducting keyword research before making a ...