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Performance Branding vs. Traditional Branding: ROI Comparison

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 Companies often find themselves at odds when deciding whether performance  or traditional branding  is more effective in a constantly changing marketing landscape. Understanding the nuances of each approach will help you determine which practice, or combination of practices, will yield the best return on investment.  The Basics of Performance Branding  Performance branding  is a marriage of measurement in performance marketing   and value-weighted components (which requires looking at click-through rates, conversions, or acquisition costs) and branding, which has a long-term component - brand building .  Performance branding is an integration of key and measurable data, facilitating the ability to make real-time adjustments, maximizing ROI .  Traditional Branding is Exactly That  Traditional branding is simply building a reliable brand over time. This consistent branding will build emotional connections with customers through storytelli...