Performance Branding vs. Traditional Branding: ROI Comparison

Companies often find themselves at odds when deciding whether performance or traditional branding is more effective in a constantly changing marketing landscape. Understanding the nuances of each approach will help you determine which practice, or combination of practices, will yield the best return on investment. The Basics of Performance Branding Performance branding is a marriage of measurement in performance marketing and value-weighted components (which requires looking at click-through rates, conversions, or acquisition costs) and branding, which has a long-term component - brand building . Performance branding is an integration of key and measurable data, facilitating the ability to make real-time adjustments, maximizing ROI . Traditional Branding is Exactly That Traditional branding is simply building a reliable brand over time. This consistent branding will build emotional connections with customers through storytelli...