Inside the Role: What Does a Digital Marketer Really Do?

Inside the Role: What Does a Digital Marketer Really Do? In today’s digital-first world, businesses are constantly competing for attention online. That’s where digital marketers come in. But what does a digital marketer do exactly? If you’ve ever found yourself wondering about the responsibilities behind this modern profession, you’re not alone. Let’s pull back the curtain and take a closer look at what it really means to be a digital marketer. What Is Digital Marketing? Before diving into the role, it’s important to understand what digital marketing is. Simply put, digital marketing involves promoting products or services through digital channels like search engines, websites, social media, email, and mobile apps. It's about meeting your audience where they are—and where they spend most of their time. So, What Does a Digital Marketer Do? A digital marketer wears many hats, depending on their specialization and the size of the business they work for. However, here are the...